This tip is to support clients are looking for more robust email delivery solution that include added flexibility to manage email SPAM and phishing, etc.
<aside> 💡 NOTE: This documentation refers to the Monster UI implementation
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As email marketing and SPAM strategies become more and more sophisticated, so has filters for spotting viruses, spam, and unwanted phishing. These are based on a variety of features, including:
Most people who receive email do so through a server that puts a score on the sender as to how adherent they are to the above policies.
2600Hz does not yet focus on trying to get our scores up. The email we deliver may very well likely go to spam, especially on behalf of private cloud/global infrastructure clients. This is because managing these things is time consuming which makes them expensive and requires us to write additional software.
When a client wants improved deliverability, we recommend they sign up for a third party service.
That third party service may do things like handle DNS, IP address reputation, SPF and DKIM (all listed above) for us while ALSO providing an accessible user interface to do things like trace email delivery, track bounces, handle unsubscribes, handle complaints, etc.
This feature is only possible on private cloud and global infrastructure because it impacts the ENTIRE server. If a customer is on private cloud or global infrastructure they can sign up for a service (like SendGrid) that supports "SMTP Relay." Using SMTP relay means instead of us sending emails directly to the recipient's email server, we actually route them via a service the customer selects.
Currently the most popular service we have supported is SendGrid. We are researching others and will add more options below as we see them adopted.